A new era of digital business
The Russian project services market is showing steady growth. According to a study by GidMarket, its volume reached 1,094.2 billion rubles in 2024, an increase of 13.8% compared to the previous year and nearly 1.7 times higher than in 2020. One of the key drivers of this growth is digitalization and the adoption of new visualization technologies.
Today, architectural digital models are becoming a vital tool in negotiations with investors. They incorporate lighting scenarios, mechanical elements, augmented reality (AR), and digital control panels. This allows the project to be presented as a «living» experience, building trust and accelerating decision-making — an effect that is difficult to achieve with blueprints, PDFs, or conventional renderings.
BUSINESSMAKET is a prime example of a company leveraging cutting-edge technologies in model making. Founded in 2013, the workshop specializes in architectural digital models built on LED bases, featuring augmented reality, dynamic lighting, sound, and moving elements.
The company operates its own manufacturing facility equipped with CNC and laser machines for 2D and 3D material processing. Of particular pride is the unique 3D printer «Zhorik,» capable of printing large parts from photopolymer resin — equipment that no other model-making workshop in Russia possesses.
An architectural digital model solves a key challenge: it transforms abstract assumptions into tangible form. This translates into fewer design iterations, faster due diligence processes, fewer clarifying requests, and reduced risk of late-stage changes. The model doesn’t pay off «directly» — it pays off by shortening deal timelines, reducing transaction costs, and preventing costly mistakes in the later stages of a project.
Immersive technologies are being actively adopted not only in real estate development but also in museum exhibitions, urban planning, industry, and logistics. Digital solutions are emerging as one of the primary drivers of growth in the project services market — and companies that embrace these tools gain a competitive edge in the new era of digital business.
BUSINESSMAKET. Technology that turns ideas into reality.
