The Russian market for design services is showing stable growth: according to the GuideMarket study, in 2024 its volume reached 1,094.2 billion rubles, increasing by 13.8% compared to the previous year and almost 1.7 times higher than the level of 2020. One of the key drivers of this growth is the digitalization of processes and the introduction of new visualization technologies.
Today, architectural digital mockups are turning into a key tool for negotiations with investors. These include lighting scenarios, mechanical elements, augmented reality (AR) and digital control panels. This allows you to show the project “live”, which increases confidence and speeds up decision making. This effect is difficult to achieve with drawings, PDF or regular renderings.
The BUSINESSMAKET company is one of the striking examples of the introduction of advanced technologies in layout. The workshop has existed since 2013 and creates architectural digital models on LED bases with augmented reality, dynamic light, sound and moving elements.
The company has its own production facility, equipped with CNC machines and laser machines for 2D and 3D processing of materials. We are especially proud of the unique 3D printer “Zhorik” for printing large parts from photopolymer resin. There is no such equipment in any other model workshop in Russia.
An architectural digital mockup solves a key problem — it translates abstract assumptions into visual form. This is reflected in a reduction in the number of approval iterations, faster completion of due diligence, a reduction in the number of clarifying requests and a reduced risk of late changes. The layout doesn’t pay for itself «directly» — it pays for itself through shorter transaction times, lower transaction costs, and the avoidance of costly mistakes late in the project.
Immersive technologies are being actively implemented not only in development, but also in museum exhibitions, urban planning, industry and logistics. Digital solutions are becoming one of the key drivers of development of the project market — and companies that have mastered these tools gain a competitive advantage in the new era of digital business.
BUSINESS MAKET. Technologies that turn ideas into reality.
























