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A new era of digital business

How modern technologies are changing the way complex projects are presented and implemented.
Published Date
Aug 20, 2026
Read time
3 min

The Russian market for design services is showing stable growth: according to the GuideMarket study, in 2024 its volume reached 1,094.2 billion rubles, increasing by 13.8% compared to the previous year and almost 1.7 times higher than the level of 2020. One of the key drivers of this growth is the digitalization of processes and the introduction of new visualization technologies.

Today, architectural digital mockups are turning into a key tool for negotiations with investors. These include lighting scenarios, mechanical elements, augmented reality (AR) and digital control panels. This allows you to show the project “live”, which increases confidence and speeds up decision making. This effect is difficult to achieve with drawings, PDF or regular renderings.

The BUSINESSMAKET company is one of the striking examples of the introduction of advanced technologies in layout. The workshop has existed since 2013 and creates architectural digital models on LED bases with augmented reality, dynamic light, sound and moving elements.

The company has its own production facility, equipped with CNC machines and laser machines for 2D and 3D processing of materials. We are especially proud of the unique 3D printer “Zhorik” for printing large parts from photopolymer resin. There is no such equipment in any other model workshop in Russia.

An architectural digital mockup solves a key problem — it translates abstract assumptions into visual form. This is reflected in a reduction in the number of approval iterations, faster completion of due diligence, a reduction in the number of clarifying requests and a reduced risk of late changes. The layout doesn’t pay for itself «directly» — it pays for itself through shorter transaction times, lower transaction costs, and the avoidance of costly mistakes late in the project.

Immersive technologies are being actively implemented not only in development, but also in museum exhibitions, urban planning, industry and logistics. Digital solutions are becoming one of the key drivers of development of the project market — and companies that have mastered these tools gain a competitive advantage in the new era of digital business.

BUSINESS MAKET. Technologies that turn ideas into reality.

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Reviews of our projects

The experience of clients who trusted us to visualize their projects, and for whom models became a tool for sales, presentation and growth.

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Natalia Brusilovskaya

Metalloinvest Company

Metalloinvest

All contractors in the company are selected through a tender process. The business model won because we were satisfied with the project timelines, the responsiveness in resolving any issues that came up, the contractor’s customer‑centric approach, and the young team that always went the extra mile to accommodate us. And perhaps most importantly – the dynamism and the interesting proposals that the contractor regularly put forward. The model was subsequently presented during Vladimir Vladimirovich Putin’s visit to the Lebedinsky Mining and Processing Plant for the opening of the plant itself.

Decor
Photo of Bektur Sadyrov

Bektur Sadyrov

Bektur Sadyrov Commercial Director, Royal Construction

Royal Construction

Our company faced the challenge of developing a great model, and we searched for contractors across the entire CIS. In the end, the model for our residential complex, Royal Tower PAL, went to the company Business Maket. These are guys from Moscow — they work quickly. They delivered our order on time, handled the logistics, and met the deadlines despite border crossing issues and all the associated complications. In the end, there were no delivery problems at all. We received our product, and we are very satisfied.

Decor

Sergey Gusev

Development Director, AM Development

AM Development

I think the main difference between this company and the competitors we looked at is that they are — I don’t know — the most dynamic, alive. You could really feel some kind of, maybe even, spark in their eyes: “We want this project, we’re interested in it, it speaks to us — maybe because of the architecture, the concept.” The guys were genuinely passionate! The results we got from BUSINESSMAKET usually exceeded our own expectations. When we received the first small model, we immediately knew: this is it — exactly what we expected, what we wanted, and what we had been missing to work with clients. It practically started working in the sales office on the second day. We learned about the company through a recommendation from one of BUSINESSMAKET’s previous clients. Those recommenders spoke very highly of them, saying the work was done to an exceptionally high standard and on time. So the guys quickly made it onto our shortlist of candidates.

Decor
Photo of Yulia Romanova

Yulia Romanova

Marketing Director, Gefest

Hephaestus

I can say that it was precisely the management’s customer‑centric approach, the high‑quality pilot model, and — no less important — a very significant factor: the price — all of these played a role in our decision to start working very closely with the company. What sets this company apart, at least from the ones we’ve worked with before, is their readiness to accommodate virtually any client request — which we also really appreciated. The quality of the models is extremely high. We bring every client over to the models and, in a kind of online 3D format, try to show them what already exists, what awaits them, and what will happen in the future. We would like to say a big thank you to Businessmaket for working with us, with Gefest. We truly hope that this still‑young partnership continues — and that everything goes wonderfully.

Decor
Photo of Suren Bokhoyan

Suren Bokhoyan

ITKOL Group

ITKOL Group

Representatives of our company periodically visited the production facility to monitor the progress of the model manufacturing, and we always saw that the pace was high — we were ahead of schedule. So we felt at ease and confident that our contractor was a reliable partner for this type of work. As a result, we were satisfied both during the process and with the final outcome. At the exhibition, the model received exceptionally high praise from developers, architects, and designers who saw it for the first time. In our opinion, from the very beginning of our collaboration with Business Maket, we sensed a strong desire to work, the ability to get things done, and — most importantly — the ability to quickly identify the client’s needs and respond to them appropriately.

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Photo of V.V. Frizen

V.V. Frizen

General Director, JSC "USK MOST"

JSC USK MOST

I wish to express my gratitude for the work carried out by your organization in preparing the model of the "Cross‑Border Railway Bridge Crossing near Nizhneleninskoye, Jewish Autonomous Oblast (RF) and Tongjiang City, Heilongjiang Province (PRC)", as well as for the comprehensive logistics and support provided for the model during the 2nd Eastern Economic Forum on September 2–3, 2016. I would like to highlight the high level of professionalism demonstrated by the team of Businessmaket LLC, their openness and readiness to address both core and non‑core tasks, the unquestionable quality, and the minimal turnaround time. Businessmaket LLC rightfully deserves its reputation as a reliable partner in organizing and preparing presentations of any complexity at the highest level.

Decor
Photo of Pavel Gryaznov

Pavel Gryaznov

Deputy Director for Advertising, NDV-Real Estate LLC

NDV-Real Estate LLC

In preparation for a presentation at the sales office and for the international exhibition MIPIM 2016, NDV-Real Estate LLC engaged Businessmaket LLC as the manufacturer of a scale model for the development area of the residential complex "Gorod" (City). The project includes the construction of residential buildings with everything residents need close to home, without having to leave the complex, as well as landscaped recreation areas for residents and their guests, unique playgrounds, and well-appointed common areas. Businessmaket LLC quickly and accurately identified the client’s needs, carried out the entire scope of work for producing the residential complex model with a high degree of professionalism and within a tight timeframe, and also took into account additional requirements. At the sales office, the model of the "Gorod" residential complex received exceptionally high praise and positive feedback from professional real estate market participants.

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